The Roger family, vintners in Bué since the 17th century, has been led by Jean-Max and Nicole since the 1970s. Starting with 4 hectares, they expanded their estate to 35 hectares across Sancerre and Menetou-Salon, scaling back their trading activities. Today, they exclusively trade Pouilly-Fumé and occasionally Sancerre red and rosé, as well as Menetou-Salon white and red wines. Since 2005, their sons Thibault and Etienne have been shaping the identity and style of the wines, continuing the family's tradition of expertise.